Traditionally ingested as pills, gummies, or mixing drinks, food supplements are not always consumed as a treatment strictly complied with – or they appear to be a chore. To deal with this issue, Corrina Reiners, the founder and Director of the brand Vapsula, resolved to create a new routine as part of a decidedly active lifestyle.
A routine of pleasure
“Our approach consists in creating an experience that people have long been waiting for, by combining efficacy and pleasure. Wellness should not be a hassle: on the contrary, it must be a daily pleasure,” she says.
Vapsula food supplements come in the form of biodegradable capsules to be used in a Nespresso machine, so consumers can get just the right amount of a drink that is easy to consume.
For now, the range offers three references for three different actions: Glow is a red-berry-flavoured mixture of collagen and vitamin C, Boost contains guarana and vitamin B3, with a lemon flavour, and Cure is a hydrating blend with magnesium and a cocktail of vitamins topped with a vanilla flavour.
“Taste is often overlooked in the food supplement industry. With Vapsula, you do not just take food supplements, you also indulge in a tasty, rewarding wellness experience,” adds Corrina Reiners.
In addition, she reminds that combined with water or other liquids, nutrients are more easily absorbed by our body, which means they offer faster and more tangible results.
A more sustainable gesture
By choosing biodegradable, compostable capsules, the brand highlights its sustainability and waste reduction objective.
“We target people concerned with sustainability, quality, and convenience, and those who enjoy testing environmentally friendly lifestyles,” highlights Corrina Reiners.
The Vapsula food supplements are available online, on the brand’s website (vapsula.com), and delivered throughout Europe for EUR 49.90 for a packet of 28 capsules (one month). The brand’s sustainability objective consists in broadening its scope to hotels, gyms, wellness studios, and stores.
“By offering Vapsula in places where consumers already seek wellness, our products can naturally integrate their daily routines, wherever they are”, concludes Corrina Reiners.
Also in talks with select global distributors, the brand is planning to open points of sale in the UK, the US, Australia, China, and South Korea in 2025.
