A growing number of Republicans are embracing the banner of President Trump’s “Make America Great Again” (MAGA) movement, fueling an overall surge in the number of Americans who identify with Trump’s ubiquitous rallying cry, according to a new poll from NBC News.
More than 70 percent of Republicans surveyed for the poll in March said they consider themselves part of the MAGA movement — up from 55 percent just before the November presidential election that clinched Trump’s return to the White House this year.
The GOP consolidation around Trump and his policies has fostered an overall shift toward adopting the MAGA moniker and lifting it to new heights, the survey found.
Trump isn’t the first politician to try to coin the campaign slogan “Make America Great Again,” but the shorthand MAGA has been synonymous with the former reality TV star and the populist leanings of his political ideology since he launched his first successful presidential campaign nearly a decade ago.
About one in five registered voters across all parties polled in January 2024 identified as MAGA supporters, NBC News reported. That number nearly doubled, to just under 40 percent, in the survey conducted last month.
The shift also was particularly pronounced among college-educated men, from 21 percent last fall to 37 percent in March.
The NBC News poll, which was conducted by nonpartisan pollster Public Opinion Strategies, surveyed 1,000 registered voters by telephone and online March 7-11. The margin of error is 3.1 percentage points.