Prestige beauty company Luxe Brands, Inc. is launching Ariana Grande first multi-fragrance collection Lovenotes, available in exclusive releases across different regions.
The collection was created in collaboration with international fragrance houses such as Robertet and International Flavors and Fragrances (IFF). It includes: Lovenotes by Ariana Grande Pink Woods, a blend of Vetiver, Lotus Flower and Tonka Bean, which will be launched exclusively in North America (Ulta Beauty, Sephora and Sephora inside Kohls in the US, Sephora and Shoppers Drug Mart in Canada, Liverpool in Mexico); Lovenotes by Ariana Grande Vanilla Suede, combining tea notes with creamy Sandalwood and rice milk in the heart and vanilla bean and liquid musk in the back which will be launched exclusively in the UK (Boots); Lovenotes by Ariana Grande Angels Kiss, a pan European launch, exclusively at Douglas (Nocibé in France); and Lovenotes by Ariana Grande Pressed Petals, multi-dimensional floral, which will be launched exclusively in Australia.
For the launch campaign, the brand has teamed up with photographer Carljin Jacobs to create a realm where romance and playfulness intertwine in moments of carefree fun, evoking a sense of magical spontaneity in a world of pink light.
The collection is highlighted in an A-shaped, glass bottle, finished with a rose gold metalized plate resting on the shoulder. The rose gold cap pays homage to Ariana Grande’s first original fragrance bottle.
With offices in New York City and Florida, Luxe Brands boasts over USD 1 billion in retail sales globally on the Ariana Grande franchise alone. The company’s full portfolio includes Ariana Grande, Khloé Kardashian, Nicki Minaj, Eau de Juice by Cosmopolitan and a licensing partnership with General Motors on the Hummer brand. The company will also launch a new signature fragrance from Khloé Kardashian in the late fall 2024.
