Hunter Luxury renewed partnership with British beauty brand Charlotte Tilbury has resulted in the creation of a limited edition vanity case for the Pillow Talk Dreams Come True makeup kit.
“Our challenge for this project was to combine the many contrasting elements that make the Charlotte Tilbury brand so compelling – the blend of on-trend modernity and Hollywood nostalgia, and of inclusivity and exclusivity – into one singular vision,” said Hunter Luxury in a press release.
This was achieved by developing a vanity case with a classic Art Deco style structure. The case features three compartments — one hinged lid, and two drawers.
The gift set contains 13 full-size nude-pink makeup products inside a chest, covered in quilted soft-touch nude-pink PU leather featuring the bespoke Pillow Talk signature diamond design. It comes complete with a large mirror fitted to the inside of the lid, and two drawers featuring ribbon handles, colour matched to the pink satin material lining the case. The interior of the case was lined with satin – also colour-matched to the nude-pink hue that inspired the project – to add an extra sense of luxury to the opening experience.
As an added detail, the CT logo was also represented on both sides of the case in the form of two rose gold badges.
The gift set is designed to offer functionality as a vanity case long after the products it contains have been used, providing additional value to the consumer while also helping to reduce packaging waste.
“This project is a testament to our commitment to promoting packaging that is designed for today, but built for tomorrow. Luxury brands are in the ideal position to actively promote reusability by ensuring their packaging is designed with a level of quality and attention to detail that standard rigid cartons could only dream of, and Charlotte Tilbury is leading the way in this regard. Every element of this vanity case, from the nude-pink quilted PU leather that reflects the colour of the Pillow Talk products, to its rose gold clasp bearing the famous CT logo, was designed to meet the customer’s goals and exceed their expectations,” said Pippa Bell, Head of Beauty, at Hunter Luxury.