French skincare brand Typology has entrusted Groupe GM, an international leader in the guest amenity industry, with the development of its first-ever hotel line. The digital native brand is renowned for its minimalistic, transparent and natural formulations.
The products were designed to mirrors Typology’s DNA, combining clean formulations, with natural and respectful ingredients, in eco-friendly and minimalistic packaging. The line features monochromatic colour schemes and clean lines.
“Clean formulations”
Continuing Typology’s tradition of skincare, the hotel line formulas are tested under dermatological control and are free of PEG, sulphates, and silicones. They are also certified vegan, GMO-free, gluten-free, RSPO certified for solid soaps, and contain up to 98% natural ingredients.
Each formula in the line is enriched with panthenol (vitamin B5), valued for its hydrating properties, and camellia extract, known for its nourishing benefits. Additionally, the body lotion is further enhanced with shea butter, perfectly aligning with Typology’s commitment to simplicity and quality.
Sustainable solutions
The new range is compatible with Group GM’s eco-conscious packaging solutions, such as the patented large-format dispenser, Ecofill. This 300ml refillable aluminium dispenser uses sealed 8g recyclable mono plastic pouches.
Completing the large format dispensers, the Typology hotel line features Groupe GM’s Ghost dispenser in a new modern rectangular shape designed especially for this line, matching Typology’s brand identity. Made from recycled plastic, this dispenser is mounted on a concealed rail to create a ’floating’ visual effect, enhancing the overall bathroom aesthetic.
Small-format bottles made of recycled plastic and aluminum tubes of body lotion complete the hotel line.
“We are also proud that Typology trusted us for the launch of their first hotel line. This partnership will allow us to introduce more eco-friendly amenities to our clients, all while meeting the level of luxury and quality expected from Groupe GM. This line deeply reflects the core values of both our companies and enables hotels worldwide to pamper their guests with expertly crafted amenities with strong personal touches and attention to detail,” said President of Groupe GM, Laurent Marchand.
