The luxury perfume house Byredo has entrusted FaiveleyTech with the creation of the cap for its new fragrance: Mojave Ghost Absolu de Parfum. The item, made with Sulapac biocomposite material, combines a bold sensory aesthetic with reduced environmental impact.
“Aged wood” texture
The FaiveleyTech Beauty Unit took on the challenge set by Byredo’s creators: a cap that mimics the visual and textural effects of Japanese burnt wood echoing the fragrance composition.
For the material, the choice went on a biocomposite material formulated by Sulapac to reduce the use of fossil feedstock and lower the carbon footprint of packaging.
The raw and aged wood texture was specifically developed for this project. “It combines intricate engraving in tooling with a mastered injection moulding process,” said FaiveleyTech in a press release.
The cap and its magnetic components are assembled on a fully automated line, enabling magnetic fit to the bottle.
“FaiveleyTech is proud of this new exclusive creation for Byredo. The teams brought forth an audacious and original project, evoking craftsmanship and nature, which we draw inspiration from. Our processes were pushed to their limits with great energy, and the result, in both the fragrance and the packaging, highlights the brand’s original signature,” highlighted Beryl Tomaschett, Sales Director of FaiveleyTech Orgelet.
FaiveleyTech has invested heavily in mastering the injection of Sulapac biocomposite materials to meet the need of luxury brands to combine aesthetics and durability. In addition to this aged wood effect specifically created for Byredo, FaiveleyTech and Sulapac offer different shades and material grades for various functional applications. For instance, the company recently presented a cap made using a Sulapac biocomposite with a unique marbled decoration.
