The Spanish fragrance house has achieved 180 million euros in sales in 2024, a 27% growth like-for-like compared to the previous year.
All regions experienced a significant increase, with growth ranging from 19% in the EAT (Europe, Africa and Turkey) region to 30% in IMEA (India, Middle East and Asia).
“We are capitalizing on the rapid development of dynamic markets such as UAE and Saudi Arabia, the latter of which continues to open up with substantial investments in beauty retail. We are also benefiting from positive market trends in India, Indonesia and Turkey where rising disposable income is fueling demand,” commented Joan Pere Jimenez, Chief Market Officer at Eurofragance.
The Fine Fragrance category experienced a 28% upswing, while the Home and Personal Care segments saw a 20% increase.
In 2024, Eurofragance opened a new creative center in Mumbai, reinforcing its position in India’s fast-growing market. The fragrance house’s expansion also translated into new hires across all affiliates with the company’s workforce growing by 15% in 2024.
Eurofragance also launched Euphorion, its first synthetic addition to its ICON Captives collection, a perfumery ingredient that offers a new take on freshness in the perfumer’s palette.