The Democratic National Committee (DNC) announced on Monday it’s launching a “war room” in an effort to streamline party messaging and expand its rapid response operation, as Democrats search for new ways to counter President Trump.
The war room operation will take a “walls down” approach between DNC departments focused on messaging, research and mobilization operations, so the party can “take a more aggressive posture with rapid response,” according to the DNC.
Party officials outlined four primary goals of the new operation: to expand Democratic reach into “new information spaces”; to engage in “aggressive daily messaging to counter the Trump administration”; to use “creative opposition tactics” to counter GOP efforts; and to “combat the lies from the right” from a new vertical.
DNC Chair Ken Martin said the war room will “be updating people in real time and around the clock” to counter the Trump administration’s “reckless agenda.”
“While Donald Trump continues to push an agenda that raises costs, destroys jobs, and ruins lives, he also continues to lie, spin, and cheat his way out of accountability,” Martin said in a statement. “And the DNC is doubling down on its efforts to provide the American people with real facts and accurate information about the impact of his policies.”
Veteran Democratic strategist Tim Hogan will lead the effort, under the new title of senior adviser for messaging, mobilization and strategy.
The DNC announcement comes as Democrats have been struggling to find ways to counter the new administration and reach voters after losing the 2024 election. The new effort mirrors a successful GOP war room operation, through which Trump’s party responds in real time to trending news and interviews, mocking Democrats and streamlining GOP messaging on issues.